My first week on the job at Heath Ceramics, I stopped by the showroom and picked up a copy of a business book I’d never seen, by an author I didn’t know who co-founded and led a business I’d never heard of, yet it boasted endorsements from some major names. I was pretty sure I was familiar with all the business books you’re supposed to read: from the classics, to the wave of stuff from the 90’s that has held up, to the sea of current influencers. What was this?
From the first word of the preface of A Lapsed Anarchist’s Approach to Building a Great Business, by Ari Weinzweig, co-founder of Zingerman’s, to the last word of the notes in the back, I kept saying to myself: who is this guy, how does he know all of this, and how’d he stuff it all — the “basic building blocks for culture and structure” — into one book? Later that year I attended a visioning workshop at ZingTrain in Ann Arbor and witnessed firsthand that they practice what they preach, it works, and it’s worth taking into the world.
What’s to love?
Ari lays out the operating system and principles Zingerman’s established to build a business for good — socially, environmentally, and financially successful. (The Triple Bottom Line) The reference to anarchism isn’t a joke. He says, ”…anarchism is actually a very positive perception of humanity, based on the belief that people want to do the right thing and if unobstructed by self-serving, authoritarian structures, usually will.” That core belief combined with Drucker, Servant Leadership, Open Book Management, and much more, is served up in a way that is relatable, and accessible.
Simple, road-tested, useful tools, systems, and practices full of wisdom and free of jargon. The visioning tool is a game-changer. Much is written about the power of right to left thinking, or beginning with the end in mind, and for good reason. Having a clear and compelling vision of where you’re going orients actions to that end. The visioning tool they’ve perfected (originating from Ron Lippitt @ UMich) produces an inspiring, sound, and robust vision through an inclusive process that gets people building a cathedral together vs. laying bricks. Many of my clients, organizations and individuals, have used it, and it delivers. Ari makes a clear argument that a well-done vision, teamed up with a clear mission and guiding principles, creates a core that can withstand earthquakes.
It’s organized in “recipes” (chapters) that stand alone and are available in individual pamphlets, anarchists that they are!
What’s Zingerman's? All you Michigan grads out there have a big smile on your face at the mention of this place. What began in 1982 as a deli started by Ari Weinzweig and Paul Saginaw is now a vibrant and treasured community of businesses in Ann Arbor. The original deli has been joined by a bakehouse, a creamery, restaurants, a coffee company, a candy manufactory, a training facility, ZingTrain, where they teach how they run their businesses, and more. They employ 700+ full-time staffers and swell to nearly 1000 during the holiday season. Super fun to visit if you get the chance.
Favorite quote
The 9th Natural Law of Business: “Success means you get better problems”